View Archive
A
Dodge Charger SE (1977) "The Night Belongs to Charger"
1977|American

When Couture Met Denim "Jeans by the finest name in world fashion." A definitive advertisement from the early 1980s marking the rise of the "Designer Jeans" era. Christian Dior Monsieur Sport brought high fashion to everyday workwear. This ad captures the rugged yet sophisticated aesthetic of the time, featuring a model in an industrial setting wearing the iconic dark-wash denim with the prestigious "Dior" leather patch. It represents a pivotal moment in fashion history when luxury brands first conquered the American denim market.
