View Archive
S
Datsun 510 "Race Car Tech" (The Poor Man's BMW)
1971|JDM

The Taste of Victory "It's the real thing. Coke." A high-octane advertisement from 1971 featuring the legendary Tecno Formula 2 race car. This piece captures the excitement of the track with the iconic "It's the real thing" campaign. The vibrant red Tecno #1 car, emblazoned with the Coca-Cola logo, represents a unique moment when the world's most famous soft drink met European open-wheel racing. The inset photo of the driver enjoying a Coke after a race adds a personal, refreshing touch to this piece of motorsport history.