Marlboro Man "Come to where the flavor is"

The Icon of the American West ​"Come to where the flavor is. Come to Marlboro Country." This is one of the most recognizable advertising campaigns in history. Dating from late 1971 (referenced by the FTC Report Aug '71), this piece features the definitive Marlboro Man—a rugged cowboy in a red shirt and white hat, mastering a horse with effortless cool. It captures the essence of the "Marlboro Country" mythos: freedom, open range, and unpretentious masculinity. A timeless piece of Americana that defined a generation.