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"Moment by Moment" Movie Advertisement
1978

The Giant Killer "The Rabbit is something special." This 1976 double-page spread features the Volkswagen Rabbit being named one of the "10 Best Cars in the World" by Road & Track magazine. Tested against hundreds of 1975 models, the Rabbit stood out for its economy, ride quality, and remarkable luggage space. The ad provides a fascinating snapshot of the era, comparing the $3,499 Rabbit to titans like the Porsche 911 Carrera ($14,845) and BMW 530i ($10,590). It captures the moment the Rabbit redefined what an economy car could be.