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S
BFGoodrich Radial T/A "We Race" Campaign
1980
CLASS S
Jaguar S-Type "A New Breed of Cat"
Category|Automotive
Subcategory|European
Year|1975
Rarity Class|CLASS S
Archive Views|110
Medium/FormatMagazine Ad
Last updated: 19 Apr 2026
Historical Context
The V-12 Masterpiece
"Jaguar unleashes a new breed of cat. The S-Type."
This 1970s advertisement marks a turning point for Jaguar, showcasing the S-Type as the "best-handling four-passenger car in the world." Powered by the legendary 5.3-litre V-12 engine, it combined silent opulence with violent cornering abilities. Featuring four-wheel power disc brakes and all-independent suspension, this ad is a testament to an era where engineering had no compromise.
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